Benefits of Running An Established Franchise

Ongoing Operational Support: You shouldn't be alone when you're building a business, and when you buy into a franchise, you're not. You can always call on experienced people who can provide support and direction when faced with obstacles or new ideas for growth.

Lower risk: A company in the business of franchising, has already established a successful business plan with results to back it. The opportunity to utilize this plan greatly minimizes the risk to the franchisee. A franchisee acquires a turnkey business, complete with resources detailing all aspects of the business. As a result, franchise business owners can typically enjoy less stress and added confidence knowing that they're following a proven path.

Marketing Help: Franchisees benefit from the established marketing programs of the franchisor. This not only saves you money, but also saves you valuable time allowing you to focus on running your business. It's a win-win for both parties.

Real Estate & Construction Assistance: Most franchises have manuals, documentation and staff to help you find the right site and negotiate the best possible deal. This is a very important advantage that can hold costs down and provide the best possible chance of success in any site-driven business. Franchise companies can also provide a wonderful benefit in helping you design the layout of the business and select the right contractors to do your build out, as well as making sure you get the exact mix of furniture and equipment you need to maximize the efficiency of your initial investment.

Name Recognition: When you open a franchise you immediately have an established brand and/or product people are already familiar with. Often times, customers have already visited another franchise location or have been introduced to the brand via advertisements years before a franchisee opens a new store. This built-in branding greatly reduces the length of time needed to build a profitable customer base. The name is a trademark and identifies your company or service. You have name recognition from the beginning. In contrast, when you open your own business there’s no familiarity; a franchise offers what you need to get customers in the door from day one.

Josh Stewart

Josh is the Chief Creative / Partner at Hook Creative.